Finding Your Recipe to Improve Health Literacy

Program Overview

This innovative, interactive, and cutting-edge workshop will give you the skills and tools
to develop an action plan to improve health literacy. By the end of the day you will have:

  • An understanding about the fundamentals of health literacy
  • Tips for using plain language in verbal and print communication
  • Techniques to improve numeracy and cultural appropriateness
  • Strategies on how new media can be used to disseminate health information
  • Skills needed to effectively market, advertise, and communicate with public
  • Knowledge about the pros and cons of current and emerging health literacy assessment tool

Target Audience

This educational program is designed for healthcare professionals, such as physicians, nurses, social workers, community outreach, health educators, healthcare marketing, communications, public relations, clinical researchers.

Course Faculty

  • Elizabeth Carden, MPH, CHES, Health Ed, Clark, NJ
  • Janet Ohene-Frempong, MS, J O Frempong & Associates, Elkins Park, PA
  • Andrew Pleasant, PhD, Canyon Ranch Institute, Tuscan, AZ
  • Don Rubin, PhD, University of Georgia
  • Michael S. Wolf, PhD, MPH, MA, Feinberg School of Medicine at Northwestern University

Program Objectives

At the completion of the program, participants will be able to:

  • Describe an overview of low health literacy in the US, general characteristics and challenges of persons with low literacy, and the cost of adverse health outcomes related to low literacy.
  • Comprehend health literacy strategies to develop and evaluate education materials and information.
  • Identify three techniques to write materials that can be easily understood while incorporating quantitative literacy and cultural congruency.
  • Outline new media tools and how they may be incorporated in disseminating health information.
  • Assess the factors that may contribute to a patient's lack of understanding regarding informed consents, medication information, and marketing health information.
  • Discuss the health literacy skills needed for effectively marketing, advertising, and communicating to the public.
  • Create health messages that meet standards for high listenability.
  • Understand the principles for culturally and linguistically appropriate services needed to enhance the participation of patients and consumers with low English proficiency.
  • Summarize measurement tools that are used to assess health literacy (psychometric properties, sensitivity, comprehensibility, feasibility).
  • Outline the current state of the health literacy field, successes and failures, and provide a road map for areas that need attention.
  • Identify one practice change you can implement based on what you have learned.

Continuing Education


This activity has been submitted to the Oncology Nursing Society for approval to award contact hours.

ONS is accredited as an approver of Continuing Nursing Education by the American Nurses Credentialing Center's COA.

Application has been submitted for 7.0 contact hours.

Social Work

Please contact Dena O'Malley at 732-235-7915 or for information about continuing education for social workers.

Community Health Education

Application for 7.0 CHES (entry-level) / 6.5 MCHES (advanced-level) Category I continuing education contact hours (CECH) has been made to the national Commission for Health Education Credentialing, Inc. (NCHEC).


This course has no associated registration fee. A continental breakfast, lunch, course materials, and continuing education credits are provided free of charge.


Thursday, November 15, 2012


7:30 am - 5:00 pm


The first floor Auditorium of The Cancer Institute of New Jersey, 195 Little Albany Street, New Brunswick, NJ 08903-2681

Registration Deadline

Deadline is November 1, 2012.
Registration is required. Walk-ins NOT accepted.
Space is limited.

Please indicate required CE certificate:

Further Information

For further information, please contact the Office of Nursing and Patient Education at 732-235-8784 or

View Flyer

LocationThe Cancer Institute of New Jersey
Start Time of CourseNov 15, 2012 7:30 am
End Time of CourseNov 15, 2012 5:00 pm
Registration DeadlineOct 15, 2012 11:59 pm

Registration deadline is two weeks before course, subject to availability (course may close earlier). Course fees DO NOT include parking and must be received at least two weeks prior to the course. Refunds will only be given to those who cancel 24 hours prior to the course.

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Problems or Questions?
Contact Nursing Education at 732-235-8784